Friends or Foes: LEGO and Play for Girls Part 2: LEGO's Strategic Shifts

This is the second part in a three part series of articles written to explore the current controversy brewing over the LEGO Friends line launched this year by The Lego Group.


Yesterday we looked at the basics of the LEGO Friends line - what the sets looked like, and how they stood on their own merits.

Today, we are going to look at the research, the marketing, and communications side of the story.

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