Street View Roulette

Here is another clever marketing campaign that used Google Maps to promote the Volkswagen Bluemotion.To promote the Volswagen Bluemotion's low fuel consumption a competition was created called Bluemotion Roulette. The campaign used Google Maps Street View to turn a real car journey into an online game of roulette. A Golf Bluemotion drove the E6 Norwegian road with a full tank of fuel. Using